Jennifer Hilborn, Contributing Editor, Corporate Citizenship
An expert communicator with extensive Canadian and international
experience, Jennifer draws on a varied background in publishing,
public relations and corporate sponsorship.
In
1999, representing her then-employer, Ericsson, Jennifer
successfully led the creation of a unique global tri-sector
social issue partnership involving Ericsson, the International
Red Cross/Red Crescent Organization, and the United Nations,
aimed to address disaster response wherever it is needed
throughout the world. Its huge success resulted in the inclusion
of Ericsson as a good corporate citizen in the Millennium Report of the
Secretary General of the United Nations, the first time
such public recognition had ever been given by the UN to
a corporation. In 2000 her expertise in this area was recognized
when she was invited to participate as a panelist at the
United Nations Economic & Social Summit.
In 2001 Jennifer also created her own column, bCause in a local Toronto newspaper, ETC News focusing on socially responsible
corporations in her community. Her volunteer work also includes
leading a weekly youth group and sitting on a selection
committee for Flare Magazines 7th Annual Volunteer Awards.
Inspired by the power of Corporate Citizenship and Experience Marketing
to influence an audience and the notion that society could
be different if people had a greater sense of self-worth,
Jennifer Hilborn left Ericsson in 2001 and formed The
Esteem Dream and Esteemed
Events with her business partner
Sarah Varley.
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