Canadian FundRaiser eNEWS August 15, 2003
Article 5 of 11
 

IN PRINT/EVENT PLANNING     -    Sherry Rodney

From Judy Allen, everything the nonprofit event planner needs to know

Once again, Judy Allen has produced a must-have resource for every event planner. Event Planning is the ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives, premieres, tributes and other special events.

Designed as a working tool, this book offers a blueprint to execute events ranging from the most intimate to the enormous, utilizing budgets from the meagre to the flush. If you want to plan and execute unique, memorable, first class events with loads of flair, buy this book. The money saved by using just one or two tips could save untold time, effort and expenses - not to mention avoiding unanticipated surprises.

Full of practical advice on every aspect of organizing and managing special events, this planner will guide you through a maze of how tos, from choosing the best venues and preparing and managing budgets to scheduling and staffing, co-ordination of food and beverages, decor, themes, entertainment and much much more.

Look behind the scenes

Find out how to work with professionals, from public relations firms to creative directors. Take an eye-opening tour behind the scenes from the planning stages, timing and logistics to operations and on-site management of events. If you need a path to follow and/or want to know what pitfalls to avoid, this desktop reference is for you.

Event Planning is targetted at fundraisers and nonprofits, corporate in-house event planners, and professionals in public relations and communications and their clients.

The volume includes sample costing forms to help you generate detailed project plans and budgets. It explains what you need to ask before you contract with suppliers and is augmented by a companion website that includes forms from the book, author Q&A, and more: www.wiley.ca/go/event planning.


Event Planning by Judy Allen, John Wiley & Sons Canada, 2003, 302 pages, $44.95; 800/567-4797, Canada@wiley.com.



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