Excellence in Fundraising in Canada

First Edition • Publication Year 2011 • First Published 2011 • Guy Mallabone et al • 355 pages • 8.5 x 11 Inches • Soft cover

Topics: Annual Campaigns • Ask/ing • Audit (Fundraising) • Bequests • Board Roles • Boards • Brand/ing • Capital Campaigns • Case Statement • Case Studies • Charity • Communication • Cultivation (of Donors) • Direct Marketing • Donor Pyramid • Events, Special • Face-to-face Fundraising • Foundations • Fundraising • Gift Planning • Governance • Internet • Leadership • Major Gifts • Marketing • Monitoring/Results • Monthly Giving • Online fundraising • Philanthropy • Planned Giving • Planning and Evaluation • Prospecting • Recruitment • Solicitation • Sponsorship • Stewardship • Strategy • Volunteer Management • Volunteer Recruitment

Outline: Although several Canadian books on fundraising have been written, this is the first comprehensive fundraising textbook written by Canadians for Canadians.

Excellence in Fundraising, edited by Guy Mallabone, an outstanding leader in the fundraising field, collectively represents more than 400 years of fundraising experience! The more than 20 authors who contributed chapters to the book are industry leaders from across the country. They all felt passionate about sharing the Canadian fundraising experience, and adding to that body of knowledge.

The list of contributing authors includes: Ken Wyman, Pearl Veenema, Peter McKinley, Nick Jaffer, Stephen Thomas, Hala Bissada, Harvey McKinnon, Guy Mallabone, Tony Myers, Nicholas Offord, Richard Walker, Val Hoey, Mike Johnston, Leslie Weir, Boyd McBride, Luce Moreau, Andrea McManus, Tania Brandstrom, Dianne Lister, Pat Hardy, John Bouza and Sharilyn Hale.