The Handbook of Direct Marketing for Non-Profit Organizations • Relevance • Responsibility • Results • ROI

First Edition • Publication Year 2009 • First Published 2009 • Billy Sharma • 200 pages • Glossary • 8.5 inches by 11 inches • Soft cover • ISBN 1-895589-60-6

Estimated Delivery Time :1 week

Topics: Brand/ing • Communication • Copywriting • Creativity • Direct Marketing • Direct Marketing Agencies • Fundraising • Integrated Marketing • Internet • Lists • Marketing • Media Relations • Newsletters • Offers • Online fundraising • Privacy • Radio • Relevance • Responsibility/ies • Results • ROI • Solicitation • Stories • Telemarketing • Television • Viral Marketing • Writing

Outline: The Handbook of Direct Marketing will:

*Show you how to use direct mail as part of an integrated campaign.

*Reveal why direct marketing continues to reliably bring results in the face of new online campaigns.

*Illustrate why direct marketing is a strategic tool that can help nurture connections with different donors.