Breakthrough Nonprofit Branding
First Edition Publication Year 2011 First Published 2011 Jocelyne Daw and Carol Cone 316 pages 9 x 6.5 Hard cover
Topics: Brand/ing • Case Studies • Communication • Cultivation (of Donors) • Fundraising • Strategy
Outline: A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it.
Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough
Explains how to build loyal communities inside and outside of your organization to increase social impact
Features seven principles for transforming a brand from ordinary trademark to strategic advantage
Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement