Keep Your Donors The Guide to Better Communications and Stronger Relationships
First Edition Publication Year 2008 Tom Ahern, Simone P. Joyaux 480 pages Index Appendices References 7x10 Hard cover
Topics: Case Statement • Communication • Cultivation (of Donors) • Prospecting • Solicitation • Sponsorship • Stewardship
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past.
This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable.
Enthusiastic, readable and filled with case studies, Keep Your Donors is based in part on the CFRE and AFP job analyses. This book is your definitive guide to getting new donors—and keeping them — for many years to come.