Iceberg Philanthropy

First Edition Edition • Publication Year 2007 • Fraser Green, Beth McDonald, Jose Van Herpt • 186 pages • 9 X 6 • Soft cover • ISBN 978-1-4196-6991-0

Topics: Fundraising • Philanthropy • Planned Giving

Outline: Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!